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The Research ROI award recognizes an end-client team that has successfully implemented MR solutions within an organization, selected based on demonstrated ROI and performance of an actual MR implementation across any vertical or application. Teams must demonstrate performance of an actual MR implementation across any vertical or application. This could include:

  • Assisting in the launch of a new service or product
  • Creating a revenue opportunity
  • Measurable reduction of cost or improvement of efficiency

While nominated end-client teams are encouraged to document the successful launch of an MR-related project, submissions should demonstrate the overall impact of the insights function within the end-client team's organization. An example of this could include specific ways a small team works with a limited budget to create a big impact. You are encouraged to submit metrics that demonstrate the team's overall impact on the organization. You can nominate your own team.


For additional guidelines, information on judging criteria and rules of entry visit quirksawards.com.

Quirk’s will never use anything marked as “Confidential Information” as we fully respect the entrant’s commercial confidence. If material is not marked as "Confidential Information," Quirk’s Media may use it for editorial coverage, business or marketing purposes as an example of best practice. 

Fee to nominate: Early-bird deadline EXTENDED!

Early-bird entry fee: $0 (March 30 - April 30, 2020 May 29, 2020) 

Standard entry fee: $75 (May 29 - June 30, 2020)

Late entry fee: $150 (July 1 - July 8, 2020)

Winners will be announced at The Marketing Research and Insight Excellence Awards – Powered by Quirk’s, taking place on November 9, 2020 at The Edison Ballroom in New York City. Due to the COVID-19 pandemic, in 2020 we are NOT requiring finalists to attend the award ceremony and accept the award in person. We will continue to monitor guidelines and travel advice from the CDC and the WHO and, if the gala is able to take place, finalists will receive a single complimentary gala ticket (a $400 value) (nominee can designate someone to attend in their place). In the event an in-person gala cannot take place, finalists will be provided with information regarding a virtual awards ceremony. 

To view all recommended and required submission materials, please create an account. 

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