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$250.00 USD

Sponsored by:


The Fearless Leader award recognizes one researcher who is a proven risk-taker making a significant difference in their organization through marketing research and insight.

Judging criteria:

·  Promotes and defends research insights both within and outside of their organization.

·  Proven trailblazer, creating a path for other researchers to follow, allowing them to make an impact using research insights.

·  Has challenged the status quo within a brand, industry or company.

Submissions must include a 400-word statement outlining why the individual should win the award as well as a minimum of two recommendations/testimonials (max 250 words, each) from peers, colleagues or partners to showcase how the researcher has taken risks and tested the limits to try new, radical ideas. Submissions must also include at least one supporting material (metrics, additional testimonials, video [maximum five minutes in length], case study, etc.) that demonstrates the risks taken and strides made to promote and defend research insights.

Self-nominations are accepted.

For additional guidelines, information on judging criteria and rules of entry visit quirksawards.com. Quirk’s will never make public anything marked as “Confidential Information” as we fully respect the entrant’s commercial confidence. If material is not marked as "Confidential Information," Quirk’s Media may use it for editorial coverage, business or marketing purposes as an example of best practice.

Fee to nominate:

  • Early-bird entry fee: $150 (March 1 - April 30, 2021)
  • Standard entry fee: $250 (May 1 - Aug. 4, 2021)

DEADLINE EXTENDED: Portal closes 11:59 p.m. CT on August 4, 2021.

Winners will be announced at The Marketing Research and Insight Excellence Awards Virtual Ceremony – Powered by Quirk’s. Due to the COVID-19 pandemic, in 2021 we are not hosting an in-person award ceremony. Finalists will be provided with information regarding a virtual awards ceremony.

To view all recommended and required submission materials, please create an account.

We use Submittable to accept and review our submissions.